Marketing to Schools

I have two questions:

1. What is the best method to market to k-12 schools?
2. Does anyone know of an affordable yet reliable online printing full service that prints postcards/flyers, offers mailing lists, and does the mailing?

Thank you.

 

1. It depends on what product or service you want to sell to the schools. Direct mail can work for some products or services. Cold calling by way of visiting the schools can also work, particularly if you have a beautiful or unique product you can show them. Education shows can achieve great results, but cost could be a problem. Offering to demonstrate a a product or service is another option.

2. We need to know your location to be able to answer this question, but this might help: You could do a lot better by separating those three subjects. Printing for printers. Mailing lists for mailing list vendors. Envelope stuffing and mailing can be done very cost effectively by disabled people.

I hope you have direct mailing skills, knowing what works and what doesn't, such as the critical importance of your headline and the effective use of a PS, which should always be added. I can tell you from experience that if you can use the magic word FREE in your marketing, that will appeal to school administrators.

Walter Hay

 

Tha

Thanks Sarah. I have also extensively used sheltered workshops, not only for mailing, but also for production. The results were great, and the atmosphere was excellent, with the workers greeting me like a long lost friend. The work ethic is far better than I have so often seen in commercial businesses. If more people used such services, funding for the workers could be increased.

Walter Hay
P.S. Has the Like button been removed? There have been a couple of posts I wanted to thank, but can't find the button.

 

Thanks Sarah. That explains why people say thank you but don't post likes. They haven't yet qualified to do so.

Walter Hay