Marketing to a German market? anyone from Germany?

Discussion in 'General Marketing' started by darrens, Jan 16, 2007.

  1. #1
    Hi,

    Just want to ask a few questions about marketing a site in a different country.

    1) In Germany ... what phrase do they use for vacations? travel?

    2) What domain extension is for Germany? (uk = .co.uk)

    3) If i wanted to launch a site for the German market should i use a .com or the local extension (what ever that is ... .co.uk = uk)

    4) Any tools out there show me popular keywords used by the German market?

    5) Any other tips when seo for a site designed for a set market place like another country and not the whole internet?

    Thanks inadvance.
     
    darrens, Jan 16, 2007 IP
  2. NYDAz

    NYDAz Peon

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    #2
    1) Use an online dictionary
    2) .de
    3) You should use a .de domain
    4) Google it
    5) I don't know

    :)
     
    NYDAz, Jan 16, 2007 IP
  3. darrens

    darrens Peon

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    #3
    online dictionary?
    i was asking what word the german public would use ? vacation, travel, holidays ??? before i translate it.
     
    darrens, Jan 16, 2007 IP
  4. NYDAz

    NYDAz Peon

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    #4
    English : vacation, travel, holidays

    German : Urlaub, Reise, Feiertage

    I think "Reise"

    Cheers ;)
     
    NYDAz, Jan 16, 2007 IP
  5. darrens

    darrens Peon

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    #5
    lol ... thanks but im trying to find out what word is used by german people?
    For example ...
    US = Vacation
    UK = Holiday

    How do german people refers to travel?
    Once i know this then i have some where to start from ...
    This was why i asked if there was a german person at DP
     
    darrens, Jan 16, 2007 IP
  6. andre75

    andre75 Peon

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    #6
    I guess what you are looking for is
    DE = Urlaub
    but seriously, don't go after the market if you don't speek the language. If you just want to know a couple of common words, ask me for free. Otherwise pay someone. It would really help to know more about the project. The German language can be quite confusing to non-native speakers, so I wouldn't advice using a dictionary. In fact thats about the worst thing you can do. You might as well use a babelfish program.
     
    andre75, Jan 16, 2007 IP
  7. patataur

    patataur Peon

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    #7
    hey andre :)

    don't forget, if you target the german market have your site hosted in germany. when people search on google, many in non us countries search "locally" ie sites in their language or sites from their country. if your site has a german ip, it will rank much better on the local searches than if it has a US ip.
     
    patataur, Jan 16, 2007 IP
  8. darrens

    darrens Peon

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    #8
    thanks andre75 ...
    so Urlaub = vacation

    So this is how Germans ask about travel?

    The reason im asking is because in the uk they use the word 'holiday' and in the US i think the main way they talk about travel is by using 'vacation'.

    anyone else have anything to offer
     
    darrens, Jan 16, 2007 IP
  9. andre75

    andre75 Peon

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    #9
    Well, Urlaub is what people talk about when they are refering to vacation. But when it comes to vacation travel there are many different expressions:
    Urlaubsreise <- vacation travel
    In German, it is very common that two nouns form a complete new word (e.g. power plant = Kraftwerk, power = Kraft, plant = werk, power plant != Kraft werk)
    I am not sure how this translates into SEO.
    Urlaub is the correct term, you won't find a better one.
    Feiertage refers to Holidays in a sense that those are the days off like Christmas, but Urlaub is when you take 2 weeks off from work. Hope that helps.
     
    andre75, Jan 16, 2007 IP
  10. darrens

    darrens Peon

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    #10
    Thanks ... thats what im after ... trying to understand how german people think of this type of product.(travel)

    Are you german ... ? i guess you are ...
    Are they big on seo out there?
     
    darrens, Jan 16, 2007 IP
  11. andre75

    andre75 Peon

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    #11
    Yeah, but I moved to the US back in 2000. I got into SEO way later, so I couldn't tell you diddly about the german market.
    One thing I do remember though, Germans are hard to please cheapskates with a frown on their faces at all times :p
    I guess they are just as spammy as others, the first url i randomly tried: http://reisereise.de is a parked domain full of ads.

    Anyways, you should defenitely go for a .de domain. Its as popular there as .com is here. I'd also host it in Germany (make sure thats the physical location of the servers, since google seems to pay attention to such things). Otherwise hire someone who speaks the language (unless you are just picking my head for keywords to your scraper script :cool: )
     
    andre75, Jan 16, 2007 IP