IF... you're using your own list. Buying lists is not a good way to go about it. Those people have already been spammed to death.
No, I'd say it isn't. I'd read a tiny fraction of the email newsletters I get sent, even though I subscribed to them. My friends are no better. I'd say email marketing is on the way out.
If it isn't on its way out it's certainly slowing down. In my experience a lot more people are using throw away addresses now.
Yes i still believe E-mail marketing is the best way of marketing your product / services but only if you build your list yourself and care for them and they have faith on your words.
I feel it's like advertisements you see on a television or any media, we keep seeing it repeatedly may be not of our use. But still we are actually mapping the brand onto our brain. Any time that products comes in your need, in fact, that ad forces us to buy. Similarly I relate email marketing! My opinion this is...
@Althea Jack - doesn't that rely on you actually reading the email? Invariably I don't even delete them, they just sit in my Promotional tab in gmail, unopened.
Hi. There isn't a single marketing strategy that outperforms the rest. To succeed in marketing, you have to figure out your own recipe. Any business can make use of the same strategy but I guarantee that the output or end result will be different for each one. It's not about what's the most powerful strategy. It's how you make use of a strategy with other strategies that counts.
New#10 But if some one is interested in the topic or if a compelling subject is there, that won't remain unopened I guess.
Email marketing is not the best because most of the people use this method just to spam their letters. There are some popular and effective mediums today in which really reach your target audience.
It can be, but it is just one of the many marketing strategies. Like any other strategy, it will depend largely on how you will use it effectively. Even the greatest strategies fail in the hands of those who are inept at it.
I wouldn't consider it the most powerful though. I believe it the depends on the list. If the list was created from an event, (for example, people registered for a fun run to be receiving coupons for sportswear, etc.) we can get somewhere. If it was bought, research must have been done first or it would most likely be of low quality.
Not at all. There are much more powerful and effective marketing strategies. The most powerful marketing strategy I would call SEO...