Marketing Strategy and a Marketing Plan

What's the difference between a marketing strategy and a marketing plan?

 

I think marketing strategy includes marketing plan. A marketing plan comes from a marketing strategy.

 

plan is detailed strategy is the general idea so they play off each other

 

strategy is more tactical - i would say has general ideas and the markerting plan has more specific details on how you are going to implement those ideas

 

generally, a strategy is the way on how to reach a defined goal or set of goals.
a (marketing) plan would be the operational measures which have to be taken.

 

lol, talk about confusing

who cares?

(that's my opinion, and I happen to have uni degree in that type of field... )

 

They are basically synonymous, call it whatever you want, but you need a good strategy or a good plan.

 

Strategy is general tactics and plan is step by step action to be taken to achieve goals..

clearer now?

Next question please!

 

Thanks for sharing your ideas about this.