You might want to check out the following article, it may help you to understand it a bit more: Social Media Marketing: The Ins and Outs
Social media marketing is a lot of fun. Not only that it definitely can be profitable. If done correctly. You can literally spend hours twittering your life away. Maybe you make lots of friends, get lots of followers and build a few relationships. But are you making any money? Here are a few proven methods to having fun with social media and also making money. 1) Be Interesting. It's a no-brainer really. If you're boring and undesirable nobody is going to pay any attention to you. Let alone give you any money. Let your personality shine through. Put a real photo of yourself in your profiles, don't hide behind the company logo. Remember the old saying "People buy from people, not companies". Talk about things of interest to you. Post that you are a baseball fan and that your favorite place in the world is Paris. Once people get to know you, they start to like you then trust. Then if you provide something of value they will give you money. Maybe what you sell is just a boring old widget but you can make it more desirable through your personality and being unique. You want to rise above all the other widget merchants out there and by doing so attract more customers and increase profits.
Social media is the most potent tool to influence people on the web nowadays. Platforms such as Facebook, Twitter, YouTube, Flickr, etc. allow you to get directly in touch with potential customers. There is no limit to the number of ways you can promote your site or business through some of the social media channels mentioned above. Only social media has the reach that can get online attention and huge traffic to your site at virtually no extra cost.
most of the time social media tends to give information that could help your business to be known. By that you are doing your marketing strategy by giving information that drive the user to have interest and visit your business to know more about the info.
I agree by puting a photo of yourself in your profile, because people will trust you more and relate to you much quicker.
Social media is the most potent tool to influence people on the web nowadays. Platforms such as Facebook, Twitter, YouTube, Flickr, etc. allow you to get directly in touch with potential customers. There is no limit to the number of ways you can promote your site or business through some of the social media channels mentioned above. Only social media has the reach that can get online attention and huge traffic to your site at virtually no extra cost.