Marketing Proposal $500 month flat fee

Discussion in 'General Marketing' started by overtonis, Aug 9, 2013.

  1. #1
    Hello, We received proposal for one month for fee of $500 ($25 hour). Feedback score was decent. List below is what $500 month includes. Can you tell me if this is good deal or if I should keep looking. Thanks in advance

    * Full keyword (and negative keyword) research -- Approx 10-20 keywords per
    ad group

    * Ad Copy - Approx 2-3 variations per ad group.

    * Mobile campaigns, where needed

    * Remarketing, where needed

    * Display Campaigns, (not including image ad creative) where needed

    * Conversion Script Generation

    * Ad Extensions - Location, Call Extension, Sitelinks, where applicable

    * Campaign Strategy and Setup

    * Landing Page Improvement Consulting

    * Ongoing keyword research

    * Ongoing Manual PPC bid management

    * Ad Copy Variation Tests

    * Weekly Analytics Reporting

    * Other Actions aimed at:

    - Lowering current CPC's

    - Increasing current conversions

    - Split Tests as Needed

    - Increasing overall ROI from PPC
     
    overtonis, Aug 9, 2013 IP
  2. Nigel Lew

    Nigel Lew Notable Member

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    #2
    If they actually understand those "buzzwords" that is craaaaaaazy cheap. Which I typically deem cause for concern.

    Nigel
     
    Nigel Lew, Aug 9, 2013 IP
  3. overtonis

    overtonis Greenhorn

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    #3
    That marketer has a 55% returning customer rate (which is key indicator we look at) on elance. Like you said...alot of buzzwords but person claims average conversation rates of about 3%. The $500 does not include what is actually paid to google or bing for advertising. This person is also offering $300 dollar credit for google adwords for new google account. This is our first time spending for advertising so we just wanted to run this past few of you.
     
    overtonis, Aug 9, 2013 IP
  4. Nigel Lew

    Nigel Lew Notable Member

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    #4
    Oh well the adwords credit makes that a bit nicer as it would offset almost a month of his fees anyway.

    I suppose it depends where they are as well. Cash wise its not a bad deal at all I just get a tad skeptical when I see such low figures but actually doing that level of work.

    I will proffer this though, that is a lot of telling you to do things, I don't see much actionable stuff in that list. You may not even require adwords for instance.

    If you can let me know what you are doing here, I would largely do that for free if I happened upon the thread.

    With that said, I don't see much of an issue here really.

    Nigel
     
    Nigel Lew, Aug 9, 2013 IP
  5. overtonis

    overtonis Greenhorn

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    #5
    Its for 100% natural cosmetic company. So far social media sites have been build and now looking to start paid advertising. I could tell you which our keywords are in private.
     
    overtonis, Aug 9, 2013 IP
  6. Nigel Lew

    Nigel Lew Notable Member

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    #6
    Sure thing, feel free to drop me a pm. Happy to take a look.

    Nigel
     
    Nigel Lew, Aug 9, 2013 IP
  7. bettaone

    bettaone Active Member

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    #7
    You really need to know how success this company is before investing $500 per month. How many months on average before you see a higher return than what you are outlaying. You have to consider the return on your investment.
     
    bettaone, Aug 9, 2013 IP