my products and services seen by the mass of online shoppers that may want to purchase, do you have to spend thousands of dollars daily?
Yes, you could spend thousands, but there is no guarantee that you will get a mass on shoppers. There are things that you must know to get ANY traffic, let alone thousands. Numbers of shoppers don't mean anything. I would rather get 100 people to my site that buy something instead of thousands that don't. Make sense? Learn the basics first, then the rest will fall in place)
But i would recommend you first to try article marketing which is FREE. In this way, you will get targeted traffic to your sites. Besides, those articles will stay online forever helping you to generate steady stream of traffic and income. I don't even mention quality backlinks coming from articles.
you can try doing the free stuff first before you spend 1000s of dollars daily. You can promote your product sites related to your niche and post on forums
You need to do both. All these newbies that have no clue of what they are doing, "shout" try article marketing first. That is fine, if you don't have any money. Article marketing is free, but takes a much longer time to see results. Don't be afraid of PPC. that is where the money is at and that is where you can tell within an hour wehther or not you have a good product or landing page, or if the affiliate sales page is any good. You certainly don't have to spend a lot of money to learn or do Adwords. Learn the basics. It is that simple.
I have to agree with zeekstern that '...learn the basics...' is the right the thing to do. At the same time, imo, PPC comes later as understanding the gist of SEO (search engine optimization) is a more clearer path. Reason being, investing time in SEO skills and techniques can bring you FREE traffic should you want to keep your credit card in a safe box. Yes, it's time consuming to understand and applying. But I can assure you, by asking the right questions to people in this forum, you can actually benefit a lot with such a priceless knowledge. Once SEO skills are at your finger tips, i strongly suggest you hop onto PPC.