Marketing plan help needed for antique and classic cars

Discussion in 'General Marketing' started by webwebby, Sep 2, 2013.

  1. #1
    Hi everyone


    I am working on a website project for a classic cars company. The cars are rare and very expensive. Their target audience are mainly rich, old & young people including TV artists, politicians and high profile people.


    Now the challenge is marketing plan. Since classic cars isn’t liked by everyone, instead it is a hobby and love few people have towards classic and antiques. Also because of very expensive cars, not everyone can buy them. Then to whom we sell and how can we market & reach target market? How can we approach those people who love them? Our focus is World not any specific country / region.


    Please help me and give ideas, suggestions and recommendations.


    Thank you.
     
    webwebby, Sep 2, 2013 IP