Just came across a brilliant article from Hubspot regarding marketing personas. It's hard to describe in a post but read the article and see what you think. Worth reading out http://blog.hubspot.com/blog/tabid/...markable-Content-With-Marketing-Personas.aspx It would be interesting to hear how people actually work out who they are selling to as part of their marketing plan. I think it's an area alot of people get wrong and they end up chasing things that just wont yield any results.