Marketing on bebo?

I see a few sites that re setting up profiles todvertise there sites on bebo.com

does this pay off??

 

Ive done it for one of my sites ( www.e30owners.com ) and it has sent a nice few new members my way.

It only takes a few min to setup so it doesnt hurt. Below is a link to the bebo site i setup;

http://www.bebo.com/E30owners

 

what do you think of mine:
http://bebo.com/ieboards