Hi, I've just finished my latest business. It's a PPC engine which lets you be a publisher (Marketer Account) or a Advertiser (Promo Account). So basically it's my own version of google adsense/adwords. If you're interested, the site's here: www.cpcads.net I was just wondering, what do you think the best way to advertise and market the site? Any advice is appreciated Thanks, Lee.
I wonder if you could market your PPC Engine through a PPC Engine (like AdWords), if you try that, please let me know how it goes, haha.
try and do a re-design,, as im not sure how much traffic will actually convert as it doesnt look very pro
Try PPC (sorry...couldn't resist). Looks promising though...but I agree, need to spruce some things up on the page (content). Maybe more pictures with regard to how it all works (people seem to like diagrams, flowcharts, and spreadsheets with figures). That navigation bar color has got to go though (in my opinion). Cheers
Yep, a redesign is definitely in order. Hire someone who knows what they're doing - if you're serious about the business it will pay for itself. I think you also need more info for potential advertisers before they sign up. You need to have some pretty big offers to pull people away from the big 3 these days. As for marketing - copy what TLA, BlogAds and FeedBurner did. Start giving stuff away for free, and then introduce a paid service. This probably means you're going to be out of pocket for a while, as you build up your publisher base. It's kind of a chicken and egg thing - noone wants to advertise because you've got no publishers, but noone wants to publish because they're not going to earn anything.
Thank you all for you output. I've taken note and I'll be making changes soon Lee. EDIT: OK I took your advice on a flow chart. What do you think to this? Does it make it clearer?