Marketing my PPC Engine?

Discussion in 'General Marketing' started by BRUm, Dec 8, 2006.

  1. #1
    Hi,

    I've just finished my latest business. It's a PPC engine which lets you be a publisher (Marketer Account) or a Advertiser (Promo Account). So basically it's my own version of google adsense/adwords. If you're interested, the site's here: www.cpcads.net

    I was just wondering, what do you think the best way to advertise and market the site? Any advice is appreciated :)

    Thanks,

    Lee.
     
    BRUm, Dec 8, 2006 IP
  2. Textlinksguru

    Textlinksguru Active Member

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    #2
    submit to directories
    add more contents
     
    Textlinksguru, Dec 8, 2006 IP
  3. DSeguin

    DSeguin Peon

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    #3
    I wonder if you could market your PPC Engine through a PPC Engine (like AdWords), if you try that, please let me know how it goes, haha.
     
    DSeguin, Dec 8, 2006 IP
  4. JeffC

    JeffC Well-Known Member

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    #4
    To get more publishers you can try offering free advertising credit if they sign up.
     
    JeffC, Dec 8, 2006 IP
  5. Glen

    Glen Peon

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    #5
    try and do a re-design,, as im not sure how much traffic will actually convert as it doesnt look very pro
     
    Glen, Dec 8, 2006 IP
  6. whatmanual

    whatmanual Peon

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    #6
    Try PPC :p
    (sorry...couldn't resist).



    Looks promising though...but I agree, need to spruce some things up on the page (content).
    Maybe more pictures with regard to how it all works (people seem to like diagrams, flowcharts, and spreadsheets with figures).


    That navigation bar color has got to go though (in my opinion).



    Cheers
     
    whatmanual, Dec 10, 2006 IP
  7. WillB

    WillB Peon

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    #7
    Yep, a redesign is definitely in order. Hire someone who knows what they're
    doing - if you're serious about the business it will pay for itself.

    I think you also need more info for potential advertisers before they sign up.
    You need to have some pretty big offers to pull people away from the big 3
    these days.

    As for marketing - copy what TLA, BlogAds and FeedBurner did. Start giving
    stuff away for free, and then introduce a paid service. This probably means
    you're going to be out of pocket for a while, as you build up your publisher
    base.

    It's kind of a chicken and egg thing - noone wants to advertise because
    you've got no publishers, but noone wants to publish because they're not
    going to earn anything.
     
    WillB, Dec 10, 2006 IP
  8. BRUm

    BRUm Well-Known Member

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    #8
    Thank you all for you output. I've taken note and I'll be making changes soon :)

    Lee.

    EDIT:

    OK I took your advice on a flow chart. What do you think to this? Does it make it clearer?

    [​IMG]
     
    BRUm, Dec 10, 2006 IP