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Marketing is dead, need new ideas

Discussion in 'General Business' started by Rich-Marley, May 6, 2021.

  1. #1
    Hi, i have been in this field for more than a decade now and as of now i feel that amrketting is done. The online workspace is so saturated that there is hardly any room to work with and with rapid digitisation has only worsen the situation. I am looking for ideas that would enhance my online presence, feel free to provide feedback
    SEMrush
     
    Rich-Marley, May 6, 2021 IP
    SEMrush
  2. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #2
    What have you tried and what worked for you at one point and is no longer working?
     
    qwikad.com, May 6, 2021 IP
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  3. sarahk

    sarahk iTamer Staff

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    #3
    It could be that marketing isn't dead but your product/service is.

    If the barrier to entry is low, and there's little differentiation, then it might be time to find a new product/service to work with.
     
    sarahk, May 6, 2021 IP
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  4. Cloud_Geek

    Cloud_Geek Peon

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    #4
    The marketing field daily brings new algorithms, tactics, and techniques. So, you always need to upgrade yourself and get familiar with the new trends. If you can tell me more details about your website, I would be happy to share marketing ideas.
     
    Cloud_Geek, May 6, 2021 IP
  5. Leadnetwork

    Leadnetwork Member

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    #5
    Marketing definitely is not dead, it just changing faster than before. If you work in this field so long, you have to understand that and follow it. Covid also make a difference in this space, everything becomes digital, in result competitive rise rapidly and it's not anough just to be good in this business anymore, you have to be brilliant professional.
    Maybe you need to change your approach or your strategy
     
    Leadnetwork, May 6, 2021 IP
  6. JEET

    JEET Notable Member

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    #6
    You know, older things still work good, probably much better than newer ones.
    Like getting website visitor's email, and keeping in contact, at least monthly. Weekly would be better.
     
    JEET, May 8, 2021 IP
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  7. jrbiz

    jrbiz Acclaimed Member

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    #7
    LOL, reports of the death of Marketing are premature. :) Note that I heard that exact phrase in the late 1990's when direct mail response rates went from 2-8% to .25%. Turns out, that direct mail was on life support but it has made a bit of a recovery and is right now in rehab. Once people go back to the office after the lockdown nonsense is over, I predict that it will come back strong for a while. Same with B2B phone sales: with few in the office right now, it is really difficult to get anyone on the phone. Is it dead as some suggest? Absolutely not, it is just not working that well, right now.

    Consumers change and evolve constantly for a wide variety of reasons (mostly, because they are humans and humans change all of the time.) Marketing, therefore, must constantly evolve and adapt to continue to achieve its goals. It is not that marketing is dead; you are just not carefully tracking your market changes and adapting as needed.
     
    jrbiz, May 13, 2021 IP
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  8. jaymi

    jaymi Member

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    #8
    I think everyone here pretty much said it, marketing is not dead, its just a matter of finding your place in the vast sea of marketing and companies.
    Its not always easy, creativity and a market differentiator could help, but in the end it just comes down to how much work and time you are willing to put into it.

    Every day new companies enter the game, it has become very difficult to find your place between them all and get to your target audience, even more to get them to choose your product over the rest, especially if you are a new marketer in the niche. It just takes time and a lot of work.
     
    jaymi, May 16, 2021 IP
  9. mmerlinn

    mmerlinn Prominent Member

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    #9
    Marketing will never be dead as long as people need products and services.

    Quit competing with the big frogs in their pond. Build your own pond where you are the ONLY frog in it.
     
    mmerlinn, May 16, 2021 IP