Marketing in Second Life?

Discussion in 'General Marketing' started by Brian_Corrigan, Nov 27, 2006.

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  1. #1
    Hey Everyone,

    I have been seeing a lot of press lately about Second Life's swelling userbase (tipped to reach 40 million within two years) and the big name companies such as Sony, Major League Baseball and American Apparel who are trialling the marketing potential of second life.

    Does anyone here have any experience with marketing via Second Life to either promote their site and/or product?

    Thanks in advance,
    Brian
     
    Brian_Corrigan, Nov 27, 2006 IP
  2. Tyler Banfield

    Tyler Banfield Well-Known Member

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    #2
    Tyler Banfield, Nov 27, 2006 IP
  3. etechsupport

    etechsupport Peon

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    #3
    I have little confusion how to target the customers for second life from real life. :D
     
    etechsupport, Nov 28, 2006 IP
  4. lifeteambuilders

    lifeteambuilders Peon

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    #4
    Look up Pat O'Brien's avatar "Koanwrangler Ibanez". He just launched his new book on his "Portable Empire Island". Hit #1 so he must've done something right!

    I tell ya, mainly he's just a nice guy...I know that may sound trite, but really he hangs out on his floating carpet at his place and folks regularly stop by to talk shop. He's very helpful.

    KK (aka "KK Dallagio")
     
    lifeteambuilders, Sep 16, 2007 IP
  5. Mibs

    Mibs Member

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    #5
    Ive heard that SL marketing yeilds a bad ROI, at least for major retailers who have sunken investments into SL outlets but only score a few points for brand recognition.
     
    Mibs, Sep 16, 2007 IP
  6. TruckTechniques

    TruckTechniques Peon

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    #6
    Good thread, I just came in looking for info from people using Second Life to market their real life products.

    Anyone here actually doing this?
     
    TruckTechniques, Nov 28, 2007 IP
  7. ValleyMan

    ValleyMan Banned

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    #7
    Sometimes people do that in Ragnarok as well using their blog names as their shop names and such
     
    ValleyMan, Nov 28, 2007 IP
  8. TruckTechniques

    TruckTechniques Peon

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    #8
    I've heard something about you being able to setup a virtual store in Second Life when you use the paid account?
     
    TruckTechniques, Nov 28, 2007 IP