I run a travel business and I want to get other travel companies advertising on the website. In the past I have emailed these companies, but this has not been effective. How can I get people interested in advertising on my website?
Get your site ranking well, then email them again with links to the SERP's and a kick ass hook. e.g We are #1 for 'xxx phrase' either you or your competitor can advertise on this site. That is more or less the way I have sold web ads in the past.
ROTFLMAO! I did that once, and when they checked in the afternoon...it was nowhere to be found !! (it had been right there in the morning...and was never seen again !!) too funny.... bl**dy google
I have a travel web site...same problems..but.. 1. U must have 6-7 times (or more) bigger stat than your clients web 2. U must beat them in their yard (be 1 on SE for some terms they want to be) 3. It is usefull to put some respectable company Adds on yopur page (that way you look more professional, and the peoples are thinking...oho he is working with DINERS...AMEX) 4. Be clear in your communication, use stuff like "There are 25 000 000 web sites covering that filed..but my is number one for this and that and this and that...
have a diversified and stable traffic source. Don't rely too much on traffic from search engines. You could be #1 in Google, and nowhere next day.
same is with the links >> you are on home page one day and nowhere the other day...but SE Optimization can make you stay at SE No1....