I am going to start a software house(build softwares for clients) mainly target mobile application development. Since it is a different kind of business, how will I market, can I use affiliate system? What should I do before I launch my business? Should I target local or international(internet) customers? How can I find customers at the start of the business? What kind of marketing strategy do I need to look into?
Need more information about your software. What is the price range of your software? Is it SaaS - are you charging for subscription payments monthly or is it a one time fee? Do you have any customers yet? - it will be hard launching an affiliate network if you haven't developed any traction yet..