Marketing, e-commerce

Discussion in 'General Marketing' started by KeegiKolmas, Jan 20, 2010.

  1. #1
    I am owner of litle e-shop, what deals with watches.
    There are load of watch sellers online, and its difficult to start of, especialy if you dont have huge budget, to invest on marketing.

    So heres the story, what would be best place to invest for marketing, if i have limited budget, lets say 200-300 usd per month?

    And clients should come from Europe?

    All the tips would be realy apreciated.

    And maybe even deals with myspace, facebook bulk ad offers :)
     
    KeegiKolmas, Jan 20, 2010 IP
  2. louiselouise

    louiselouise Peon

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    #2
    use adwords direct visitor from ebay to your site, promot on twitter.
     
    louiselouise, Jan 20, 2010 IP
  3. ahuddy

    ahuddy Peon

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    #3
    myspace and facebook are generally a highschool/college age user base does this match up with what your site is providing?
     
    ahuddy, Jan 21, 2010 IP
  4. webcosmo

    webcosmo Notable Member

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    #4
    ppc would drain the money without much return if not done right. You could do some article marketing. In the long run that works well.

    No matter what if you have some products only limited people have, then you should get business.
     
    webcosmo, Jan 21, 2010 IP
  5. KeegiKolmas

    KeegiKolmas Greenhorn

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    #5
    PPC is Pay per click etc adwords?
    At moment im using adbrite, and limit is 0.2 per click, not geting clicks tho.
    Well, highschool/college might be the group, but for sure best would be age 20-40.

    Any hint on article marketing, never heard of that.
     
    KeegiKolmas, Jan 21, 2010 IP
  6. PHPGator

    PHPGator Banned

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    #6
    You are in a saturated market. If you haven't invested any money, I would maybe look around at getting into the right market. If you are simply interested in making money online, you want something that people are interested in, but have few competitors. This will be easier to compete in and easier to become one of the "big guys" in the marketplace. This is my recommendation if you haven't invested too much time or money at this point.

    Otherwise, start up you basic free internet marketing plan if you don't much money to invest. This means article marketing (do a forum search), link building, etc.

    From there, I would also recommend PPC (yes, pay per click). Adwords would be a good platform, but don't hesitate looking into MSN Search / Bing, or Yahoo either. If you are going to get into PPC I would HIGHLY recommend doing as much reading on it as possible. Without reading, your $200 - $300 could be spent in an hour and you'll have lost it all with no conversions. However, most people find that they have to invest far more than your amount before really solidifying their PPC campaigns and turning a good profit. This is a fair warning for you on whether you are prepared to lose that money or not. I'm not trying to scare you away, it's just a reality of this game.
     
    PHPGator, Jan 21, 2010 IP
  7. KeegiKolmas

    KeegiKolmas Greenhorn

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    #7
    If i understand right, you suggest me start using ebay, iOffer and so on first to get started?

    Thats not a bad idea, 200-300 would be basicly to start off with, and see how it goes, if it would make decent profit, i wouldnt hesitate to hit it all in to get nice start, im in to make more like long term cashflow, not to get it and run with it.
    Whats adwords avg ppc rate?
    if words are hot, like watch, armany, tissot and so on?
     
    KeegiKolmas, Jan 21, 2010 IP
  8. PHPGator

    PHPGator Banned

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    #8
    No, i'm saying look at the marketplace and see which areas are too competitive to be able to do well in with $200 - $300.

    For example, the web hosting industry. It was my first business, I thought I knew what I was doing, but when it came to the internet marketing side of things, Hostgator and other big players have a much larger marketing budget than I had. I found it VERY difficult to find customers.

    However, if I was to get in a more niche oriented business, maybe selling purple ceramic frogs, I bet there aren't many out there doing that. That would be a less competitive field, I would probably only be competing against a handful of competitors, making my marketing budget go a longer way in getting traffic. The problem with this example here though is that people are rarely, if ever, searching for purple ceramic frogs at Google. This means there really isn't a market out there for it, I wouldn't imagine.

    In a nutshell, just do your research on the markets before jumping in head first.
     
    PHPGator, Jan 21, 2010 IP
  9. KeegiKolmas

    KeegiKolmas Greenhorn

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    #9
    Well, i already finished e-shop on them, so im not to change the goods, or niche yet.

    Easy cheap ways to get nice traffic :)?
     
    KeegiKolmas, Jan 21, 2010 IP
  10. PHPGator

    PHPGator Banned

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    #10
    Okay, yeah, that's what I was wondering. Well, it is worth a shot.

    Read on these topics:

    article marketing
    social bookmarking
    SEO / link building techniques
     
    PHPGator, Jan 21, 2010 IP
  11. KeegiKolmas

    KeegiKolmas Greenhorn

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    #11
    Ok thanks a lot, i give those article a deep look tommorrow.

    Any nice links from this forum, whats best to start reading from would be nice as well, but i can use search too :)
     
    KeegiKolmas, Jan 21, 2010 IP
  12. xyforever

    xyforever Active Member

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    #12
    do some SEO work.. it will be nice !!
     
    xyforever, Jan 21, 2010 IP
  13. SeanSupplee

    SeanSupplee Member

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    #13
    You can normally pick up a hosting package somewhere for $5 and get adwords or facebook credit for example godaddy. I would do that first and test the waters a bit. If you have success the continue to push with it. Other then that why not start a blog about each of the watches and new ones you get into your inventory. Specs,advantages etc would make a good blog post and can be added right on to your already existing site. Blogs do drive a good amount of traffic just for posting.
     
    SeanSupplee, Jan 21, 2010 IP
  14. Earn at Home

    Earn at Home Peon

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    #14
    if you use e-commerce platform make sure you user SEO friendly urls
     
    Earn at Home, Jan 21, 2010 IP