When competition is huge, to make a difference have to spend on marketing/ promotion. Big sites like Facebook spend tens of millions or more on marketing every year. So I am interested to know roughly metrics like what is average marketing cost per member signup? Average cost per million pageviews?
how much a member is worth to your site? on average I would say $20 / sign up.. so make sure you get to keep those members happy.. it is very expensive to acquire new customers.. pageview cost is easy... CPM normally goes around $2 or less.. targeted pageviews can be as high as $30 - $50
to get targeted traffic it will cost you a ton. i hope you have a big bank account to try and start up another social networking site. they are getting so played out
Targeted traffic is VERY expensive, I wouldn't suggest making a social networking site either unless it is TRUELY unique.
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