Professor at IIM A was explaining Marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I'm very rich. Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich. Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, "Hi, I'm very rich. Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich. Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm very rich. Marry me" She gives you a nice hard slap on your face. That's Customer Feedback !!!!! You see a gorgeous girl at a party. You go up to her and say, "Im very rich. Marry me!" And she introduces you to her husband. That's Demand and supply gap. You see a gorgeous girl at a party. You go up to her and before you say, "I'm very rich. Marry me!" She turns her face towards you ------------ she is your wife! That's competition eating into your market share.