Firecart offers various features which helps to understand the behaviour of customer. In simple words it a customer lifecycle marketing software. Important features as mention below: Email Marketing Referral Marketing Lead Nurturing Drip Marketing Abandonment Cart Product Replenishment Landing Page Creator Customer Feedback Automated Birthday Emails and more. Firecart came up with some really exciting pricing for every marketer. Starts at $25, while competitors like hubspot, marketo starts at more than $1500. So, Is it worth to spend a huge amount in software like hubspot or marketo, when we can get same important features in a startup named as "Firecart" ?