So, you are a marketing guy? You have a website and you want to advertise a product. Your web site or blog must be full of articles and how-to information. This is the first way to find a real audience. Blogging itself does not matter any more, you need to create how-to information that is easy for search engines to find and index, easy to share, and very useful. I'm talking about content to answer common problems or questions customers have with the product you are advertising. This connection --> blogging --> useful articles --> answering questions --> is the foundation of a successful online marketing. What do you think about all of this? Let's discuss!
Not everyone online is searching for answers. Maybe they're just looking for info, shopping, planning a vacation, looking for images, playing games, social media. The only key to blogging is providing useful info that benefits the reader, that makes them want to come back for more, it's that simple. Maybe it's an answer to a question or a story told very well or something that's so great it goes viral.
Content is one of the most essential piece of marketing. And when we say content, it should not be just another set of paragraphs or sentences or phrases, but rather something that will entice and invite readers to read.