Hey all, I recently got a job as as a social media manager, and I need some people to help me bounce off ideas. For those of you who don't know what a social media manager does (which I'm sure you'll do ^_^). We manage a clients social media, implement and develop brand awareness, generating inbound traffic and encouraging people to buy our product, and many, many other things related to the web (SEO, Google AdWords, Google AdSense, Web Development). I work at a car dealership (which is tough industry right now) and they want to generate, of course - sales. The owner doesn't seem to understand that social media takes time to build and that the reputation of the company is hard to "renew". He assumes that once I get his dealership on social media, that it'll generate more sales and improve his dealership's reputation. He doesn't understand that the number of Facebook likes doesn't equal to the number of sales. But here's the main issue: We get a lot of negative feedback due to our financing of vehicles to people with challenged credit histories. THAT'S where the negative feedback comes from. We have a lot of happy customers that come in and buy a vehicle in cash and off they go. Many people with challenged credit histories also finance their vehicle with us, and make their payments on time, and they're happy that we improved their credit. The only solution in my mind is to stop financing people with bad credit; but that's not our business. It makes sense to stop approving financing for people with no credit histories or challenged histories because then we wouldn't have the negative reviews. However, at our dealership we take the chance and give people the opportunity to improve their credit because no other dealership will ever accept their application for financing. But people reading the reviews don't quite understand that, and just assume we are a 'bad' dealership to go to. So when a positive experience/review is posted up on local review sites like n49 or Google; people often think it's fake. I was wondering what are things I can do help change people's perception of us? Or ways to market that we are a dealership that gives people chances? Thanks so much for reading.
Your website reputation can be ruined by means of negative comments or by means of backlinks from bad neighbourhood. You can take legal action over the person who ruined your website reputation. But it is time consuming and expensive. So it is better to write positive comments below those negative comments or can contact the person and ask them to remove the comment.