OK, I have launched The Trinket Store for my other half. SEO is working fine, orders starting to come in. I get the feeling seeing as this store will keep to the fashion and be very competitively priced that maybe a PR company would help? i.e. Family run business - free P&P Already sold a wholesale order so there is definitally potential. Is it worth a PR company, see in the UK the likes of This Morning/GMTV etc when they do their fashion sections, would a PR company have the contacts to get products in there and mentioned? Or would it be more cost effective to emal everyone without knowing if you get through to the right person. As far as advertising I can be innovative, but in your experience can a PR company get your product to the right ears quickly?
For startups PR Company might not be very correct approach unless your enough funds or VC funding. Right approach is too have on your own low cost or zero cost PR activities to start with. best wishes in your endevor. Regards, eZest http://www.e-zest.net