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Marketing Analytics: How do I bridge our data?

Discussion in 'General Marketing' started by Phil DuBois, Sep 15, 2016.

  1. #1
    We run a small business that markets to a niche B2B environment.

    We currently use Microsoft Dynamics CRM (Contact management as well as all sales tracking), My Emma (email blasts), GoToWebinar (marketing webinars), Wistia (video hosting and tracking), in person meetings, over the phone meetings, conferences, and a few other touchpoints.

    We're looking for a single solution to tie all of our analytics together. Primarily linking webinar views, email open rates, video views, etc directly to outcomes (sales). In an ideal world, we'd be able to engage with drip campaigns based off of our contacts' interaction (watch a video on our website and automatically receive a relevant marketing email). We've looked a little bit at Hubspot and it looks like it could be a good fit. Are there other solutions out there that fellow marketers are using?

    Budget is very important to us. We don't have thousands of dollars to invest in a complex ERP/marketing system.

    Any insight you can provide will be very helpful.

    Thank you!
     
    Phil DuBois, Sep 15, 2016 IP