Alright I have a slight conundrum. *For this case, lets say no one sells ceilling fans online, no affiliates no nothing* There are plenty of niches out there which are unclaimed and not very competitive but a lot of them are such a bugger to fight against. See most of the sites are selling services and are not content rich sites. (Example: There is only so much you can write on ceilling fans.) It's a poor example but bear with me. Most of the sites I'm competing against are sites on topics with massive numbers of searches but can't be expanded on. Like ceiling fans, I can write about the different types of blades and the nice trim and random physics facts but my competitors are all selling services to ceiling fans. I could review them, but it would probably be dishonest and not worthwhile as I'd probably have to link to them in the process. There probably isn't a very strong ceiling fan movement on the internet either so it leaves you wondering, where the heck do you get links from? How do you market these niches when you can't write content and all incoming links are from like little websites made 10 years ago that haven't been touched since 10 years ago?