I am currently trying to market a theme joke contest site. The first prize is a couple hundred dollars. I have tried offline advertising in a popular periodical. I also get joke enthusiest traffic for 1 cent click PPC. And I get a measily 0-4 people from the seach engines (number of searches for this type of joke is minimal - 400 a month). I have heard of press releases and am considering them seriously, although I have heard that they only give you traffic for a small time. I am considering a targeted email campaign aswell, which, like press releases, is a category I do not know any thing about. Any suggestions would be appreciated. Thanks.