I have designed and developed a calendar/diary based booking system for driving schools with single or multiple instructors. I would like some opinions on how I should market this product to driving schools in the UK. Here are some of the features: SMS & Email Lesson Notifications Day, Week and Month Views (Graphical) Printable Timetables (Daily, Weekly) Student Database Student/Instructor Messaging Login/Register System Other Features... I was thinking about a press release/blog posts and submitting. Setting up Social Networking for this product where I can support customers. A Website which I will SEO. Any good ideas of specific was to target driving schools? Any good catchy marketing lines I can use in any material? Any ideas for a good name?
I will be doing this to an extend, but this project is just something on the side. I am still in full-time employment for a software house as programmer. Therefore don't really have time to speak to business owners during working hours. Which is why I was looking for alternative means of attracting customers