What is the best way to go about marketing/getting traffic to a micro-niche website. I find this to be very difficult to do. Lets say I have a micro-niche on Sony Headsets. How would I even go about GETTING traffic to my website. Or in the case of niche related websites, would it be a good chunk of my traffic should come from Search Engines, thus meaning I should focus more on SEO/Back-Linking over marketing?
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