how should this be done? im planning way ahead for the release of a game that just started development. im hoping to have great success with this.
1) If there's a demo, use PromoSoft to submit to many of the download sites. 2) Signup for the RegNow, RegShare, BMT Micro, etc. affiliate programs. These are the places that other indie developers get additional games to sell since they use those payment processors themselves. 3) Link exchange with some of the high ranking game sites - they are almost always willing to trade links and the bigger ones do actually send traffic. 4) Most importantly, make a fun game or don't even bother with steps 1-3 Good luck!
Yes Carlito mentioned most of it ... Another thing you can do is, offer free copies to some high profile gamers and ask them to review it! Tell them to speak about the graphics and stuff and ultimately it helps! Abhishek