Hey..I run a DJ Community which now has 4,000 members, its sort of like a DJ Myspace The top searches in the dj area seem to be for dj equipment, not something we cater for but with my experience in seo im pretty sure that with a decent campaign I could get us ranking decently for that search term Im guessing possibly to raise the awareness of the site as people may click on it..but they also wont find what they are looking for.. any tips on making dj equipment searches..more welcome and likely to stay..