Marketing a Dating Site

Discussion in 'General Marketing' started by UKmember, Aug 7, 2009.

  1. #1
    I am launching a dating website, what would be the best marketing method it will be UK based.
     
    UKmember, Aug 7, 2009 IP
  2. GuruCreation

    GuruCreation Notable Member

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    #2
    I personally still believe that article marketing is one of the best ways to advertise, and its free to an extent.

    But, you can try:
    PPC
    Blog Commenting
    Forum Posts
    Social Bookmarking
    SEO

    Have you tried any of the above yet?
     
    GuruCreation, Aug 7, 2009 IP
  3. Perry Rose

    Perry Rose Peon

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    #3
    Not to sound like a stuck record here, but, for the most part, you have to advertise. That's the "best marketing method." Just about everything else does not work.

    You want to start off with ads in sites that single guys go to as they are easier to get.

    Put in pictures of nice-looking girls for them to meet.

    If you have good tips for singles to meet, advertise them to as a hook to bring them in. Do the same with article marketing, and whatnot.

    Perhaps put a quick tip underneath the picture of the girl, and then your url.
     
    Perry Rose, Aug 7, 2009 IP
  4. jasonvan

    jasonvan Member

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    #4
    I find that Google Adwords provides the best bang for the buck. I pay an average of .12 cents a click (prices will vary) and I know that money is sending an actual person to my site.

    I began with business cards, banner ads, local posters and signs, etc., but it's hard to know how many people are actually visiting my site from seeing these ads. For example, if you are paying .10 cents a business card, how many does it take to get on person to actually visit your site. It could take a lot more than just one.

    Of course SEO is vital. I began by going to my public library and taking out all the books I could find on Search Engine Optimization and Website Marketing. I then met with a local website and seo company. It turned out I had learnt more than they knew. Keyword research, onsite optimization, and link building are critical if you want to attain visitors through organic search results. I also get a lot of visitors from link exchanges with similar sites.

    Best of luck!
     
    jasonvan, Aug 7, 2009 IP
  5. Chancey

    Chancey Well-Known Member

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    #5
    Just the usual SEO.

    If you have the money then you might want to try ppc campaigns.
     
    Chancey, Aug 7, 2009 IP
  6. acedalright

    acedalright Peon

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    #6
    Find a niche in the dating arena like amputees or I love lepers.

    Actually I'm kind of serious about that, you can make money in a niche dating site, but it has to be a Nice Niche
     
    acedalright, Aug 7, 2009 IP
  7. hans2100

    hans2100 Peon

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    #7
    dating is very high competitive market. also mean that it's high revenue too.
     
    hans2100, Aug 7, 2009 IP
  8. UKmember

    UKmember Well-Known Member

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    #8
    What about TV advertising, MTV off peak is quiet cheap and also advertising in magazines?
     
    UKmember, Aug 8, 2009 IP
  9. jasonvan

    jasonvan Member

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    #9
    To my knowledge, advertising on television or in magazines is very, very expensive (depending on when and where of course). Do you actually have any info. regarding prices, etc. I would be very curious to know.
     
    jasonvan, Aug 12, 2009 IP
  10. gocali2009

    gocali2009 Active Member

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    #10
    Adwords is good if you can write a good ad, even better if your site is a niche site. Do you run a dating site or are you an affiliate?
     
    gocali2009, Aug 13, 2009 IP
  11. vikramhjain

    vikramhjain Peon

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    #11
    hey you can market in adword or yahoo marketing but it cost you money.if you want free marketing do forum marketing,social network marketing,youtube marketing ,article marketing etc.,
     
    vikramhjain, Aug 13, 2009 IP
  12. automationdelegation

    automationdelegation Peon

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    #12
    Best way to advertise a dating site is to make it profitable for you to put it on CPA networks. Give a little for leads and more for sign ups. Get other marketers to market for you. Get the eWhore experts on board at BlackHatWorld. The key really is to try to find every method possible to get OTHERS, and lots of others, to build up your site for you in that way. Because honestly -- there's nothing you alone will be able to do to make a significant difference in traffic. Try for those win/win situations where you can enlist an army of affiliates. Focus yourself on the long term methods like ranking your site for a particular keyword. Do massive amounts of backlinking until you get it, but in the meantime have others building up your site.
     
    automationdelegation, Aug 13, 2009 IP
  13. hotalexa

    hotalexa Peon

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    #13
    Try craigslist, kijiji, and back page.
    Good luck
     
    hotalexa, Aug 21, 2009 IP