Marketing a brand new, original mmpog

Discussion in 'General Marketing' started by d0m1n1c, Apr 18, 2007.

  1. #1
    Hi.

    I've just launched a new mmpog. I'm normally pretty modest, but it's very original and pretty decent idea. The underlying concept is that every page on the internet has a price, which is determined by popularity. As a player, you can buy any page on the internet (yes, page, not site) and if another player lands on your page, they pay you rent. Popular pages where the owner of the page would have an unfair advantage (e.g. myspace homepage, bbc homepage, popular pages) can have multiple owners and the rent is divided between the owners.

    There is no "winner" just a set of scoreboards for various criteria (currently 3 scoreboards, richest users, most rent earned and most pages owned.) So users can make there own decision on how well they're doing.

    The "game" itself is really small (less than a mb) and can run in the system tray, detecting the URL from the default browser and popping up a balloon hint telling you detail about the page your viewing (current owners, is it for sale, cost, rent paid etc.) buying a page is a simple as right click in the system tray, clicking buy, and then confirming the purchase.

    So it's been launched. Everyone likes it, everyone I've chatted to and explained the idea has gone and signed up, and most of them have got others to sign up. since launch on friday, it's got 60 registered and active players and increasing slowly (usually about 5 - 10 new users a day.) The trouble is, it's missing 2 things:

    Critical mass - if you go to a forum, and there's only a couple of users, most people wont sign up, they'll simply leave the site and move on. The same thing with this game. on the homepage, you can see stats of the game (users playing, registered users, pages bought etc.) and i think 60 is still not yet past that critical mass where a new uninformed potential user would come along and say "ahh, quite a few people are playing, must be good, lets sign up."

    The big one - for lack of a better description, that one thing that sends it sky rocketting. on one of my other sites, that was publication in a magazine, which sent the number of signups sky rocketting. That crucial thing, weather its front of digg, a post on a popular gaming blog, publication in a magazine or just a really popular link.

    Those 2 points go hand in hand really (e.g. critical mass will come shortly after the big one, but the big one will come a lot easier with critical mass.) I'm stuck with marketing. I don't want to spend money advertising as i know its not needed.

    So has anyone got any ideas on marketing it, where to submit links, how to get critical mass etc.

    Thanks in advanced.

    Dom.


    p.s. I've avoided posting the link or name of the game as this is a plea for help, not an advertising post. If there's demand, i'll post a link to the homepage.

    p.p.s. I've already bought the digitalpoint forum homepage in the game :p
     
    d0m1n1c, Apr 18, 2007 IP
  2. d0m1n1c

    d0m1n1c Peon

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    #2
    d0m1n1c, Apr 18, 2007 IP
  3. killerj

    killerj Active Member

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    #3
    Sites down ..also..whats the price ?
    please dont say its $ X,xxx range ?
     
    killerj, Apr 25, 2007 IP
  4. ruby

    ruby Well-Known Member

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    #4
    I appreciate the fact you want to market it but you really need to redesign that site, its not pleasing on the eye at all.

    Part of marketing is perception and presentation. Your site is not presented very well at all which gives a very bad perception of the game and the management of it.
     
    ruby, Apr 25, 2007 IP
  5. maria22

    maria22 Peon

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    #5
    hi guys.... yeah yeah whats the price??
     
    maria22, Apr 25, 2007 IP