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Market reasearch-The most important step before marketing your business/brand

Discussion in 'General Marketing' started by Amita seth, Mar 15, 2013.

  1. #1
    Hi all

    Before marketing your business ? How important it seems to you to know about the business flow in your market? No one wants to launch a product or service that people are already used too or the people are consuming better product/services than the one being launched?

    So, marketing research becomes a necessary trait, know your market before marketing your product. Lets just take out some time and discuss about the advantages of doing a market research before planning to launch or market your business/brand using various marketing techniques such as , Mobile SMS Service , Mobile Advertising, Multi-Media Marketing etc ?


    SEMrush
    Thanks
     
    Amita seth, Mar 15, 2013 IP
    SEMrush
  2. Gianni Palazzo

    Gianni Palazzo Member

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    #2
    You can still launch your product, even though your product is not as good as the other ones. Many companies launch their products and perfect it over the years. You have to take action and do it, even though there are better products out there, which will always be the case. A product can be redesign at any time to make it better.
     
    Gianni Palazzo, Mar 15, 2013 IP
  3. Andrea from CasinoRealis

    Andrea from CasinoRealis Greenhorn

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    #3
    You will never launch if you wait for perfection. Perfection comes from trial and error depending on your customers' needs.
    It's important to get your product on the spotlight even if it's not 100% ready.
     
  4. carlstephens

    carlstephens Peon

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    #4
    Yes, trail and error is very essential in business, because this is where you learn but you also have to take measures if its worth the try because you still have to budget your resources. Perfection can only be achieved if you risk it.:)
     
    carlstephens, Mar 17, 2013 IP
  5. tiny.keyword.tracker

    tiny.keyword.tracker Member

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    #5
    this company provides nice online market research reports:)
    http://www.onlinemarketexplorer.com
     
    tiny.keyword.tracker, May 6, 2013 IP
  6. maneetpuri

    maneetpuri Active Member

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    #6
    Researching and studying about your niche before actually invading the same is the best possible thing you can do. Sadly, market research is also one of the most avoided and ignored aspect that we have in marketing segment today. Here are the major benefits of marketing research:
    • Effective communication with your target audience and assists you in knowing your customers even better.
    • Effective market research allows you to identify the loopholes and assess your strong points and identify weaknesses even better.
    • Helps in setting goals and benchmarks for firms
    • Know how your clients feel about you that is your brand reputation
    Hope this helps!
     
    maneetpuri, May 8, 2013 IP
  7. SERPpoint

    SERPpoint Active Member

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    #7
    The thing is if you are new to any product, promotional method then it won't give good result, but you should stick with that method of products so that you would get experience in that, after few months and few years you would love what you are doing now... but it should always be according to your main skills.
     
    SERPpoint, May 8, 2013 IP