Has anyone come up with a way to manipulate the ads that are displayed. Meaning, if I run a hockey website, but instead of hockey ads I want real estate ads to show up, is there a way to do this. I was thinking that maybe surrounding the ads with an <h1> tag related to real estate etc.. might work. Even though the site is a hockey site, the ads that are displayed are not what the visitors are looking for. They are looking for more local information.
Yes, stick the ads in an iFrame with no scroll bars and put Real Estate words in the iFrame but invisible due to its size. Not sure what G thinks of that but I've seen people do it.
Do a test page that you never publish and experiment with on page content - first time it calls adsense a bot should come and deliver relevant ads. You have to re-do a new page (just change the url name) with every tweek so you get the first visit from the bot and fast feedback on what ads will get served.
If it really is a "hockey" site you should be able to get local real estate ads by referring to the location in your text. For sites that are more competitive themes you may not get local ads but will get the bigger companies instead. You will need to make sure you are optimized for the location to get results.
I don't think google would like that, because if they noticed the page you use in the iframe as the src, they might get you on that since it is only ads and a bunch of keywords.
You could make some of your hockey related text like sub-headers into images to reduce the weight of the term more.
Mine is web hosting site and along with the keyword web hosting, along with the web hosting ads i am getting ads about "seo" ads, i found that the single word related to seo i used, make it come along with ad. So i think if you want any other keyword to come in ad you will have to increase some weight for that particular keyword.
i think the iframe is a good route. create a seperate real estate page and add adsense to it. then iframe that page from your hockey site. i think this is ok as long as the ads are on the framed page that you are pulling from.
Why would this get me in trouble? They give you the option of using a framed page. Not only that, but if I had a real estate site and on my home inspection checklist wanted information about home inspections and not real estate, then why not allow me to do this?