This is crazy. I put a max bit of 0.40 cents per click in adwords, and through out this whole day I only got one click! What can I do to increase that?
Increase your bid. I spend ALOT more than that for clicks to get the ads to the top. Where do your ads show? Are they near the top? If not, spend more and the clicks will come. J
Well I'm still testing out different products to promote. My ads are shown in the 4-6 position as said by google.
There are several ways to increase your click-through rate in adwords without increasing your max bid. Of course, if you're advertising in a very competitive area, you're going to have to spend more. But the following are some good tips to follow: 1. Pick highly-specific, targeted keywords. For example, instead of "new cars," you should pick "Buy 2007 Toyota Prius." The more specific the keyword, the less competition you'll have, and the more relevant and appealing the ad will be to the potential customer. Although these "long-tail" keywords may get few searches, gather enough of them, and you'll have plenty of targeted clicks through to your site. 2. Use dynamic keyword insertion. When the searcher's keywords appear in your ad, they are bolded automatically--this draws attention to your ad, and an ad with the specific search term in it is far more likely to be clicked. The syntax is {keyword: default keyword(s) here}. You can use {KeyWord: default keyword(s) here} if you want the first letter of your keywords capitilized in your ad. The default keyword will show when your ad appears, but does not exactly match any of your chosen keywords. 3. Create landing pages that give the user the information he/she expects when he/she clicks on your ad. Or send the user to the most relevant page on your site--not just your site's homepage. Landing page quality goes into your quality score, and a higher quality score means a lower CPC for your ads. Also, people will be more likely to look around once they get there. 4. Create lots of ad groups--don't throw your 100 keywords into just one ad. Divide them into related groups, and create an ad for each group. 5. Include incentives or calls-to-action. Words like "free," "try us now," "20% off," etc. catch the user's attention and clicks. 6. Use the split-testing feature. Create at least a couple of different ads for your ad groups. You'd be surprised how seemingly inconsequential changes in wording can affect your CTR. 7. Make separate bids for search ads vs. content ads. Lower your content ads bid to .05. Low CTR on the ads presented throughout the content network do not negatively affect your CPC. 8. Use geographic targeting and/or local targeting if your product/service is not available in other cities/countries. Well, these are all the tips I can think of off the top of my head. Hope you find this information useful. Thanks, Paul
Hi, I'm not currently using Adwords, but I have read very good reviews on Perry Marshall's guide, it might help you and it comes with a free ecourse too. Zuberr
Thanks alot teddyruxpin2000 for taking your time writing such a helpful post! + rep for you. You listed several things that I haven't done and I will start. But, I can't believe, I woke up just now, went to adwords and noticed that I got 25 clicks so far and 18k impressions on adwords! I have no idea how that happened. I went from having one click in 24 hours, into having 25 clicks in 7 hours, and I didn't change anything. But it says that all the clicks almost came from "Content network total", what does that mean?
Glad you found it useful. Thanks for the reps! The content network is comprised of the various sites that use adsense--your ads are appearing on related adsense sites across the internet, as well as when people search for your keywords. This means people are coming to your site via clicks from ads on related websites, rather than through paid search. I believe AdWords has just implemented a new feature where you can actually see what sites your ads are hosted on, if you're interested. --Paul
I haven't given you a rep yet since it says I have given too many out in the past 24 hours, so I will give you a rep when I have the ability to again.
Not a fan myself - since the position that your bid places you is based on your Quality Score, this is probably one of the most critical things to understand and optimise within the whole of Adwords. But Mr. Marshall barely gives it a mention. The majority of his course seems to be focused on writing good adverts, and whilst it's a very good guide for this, there's other things you should understand that are far more important...