There’s no doubt that podcasting has become big news these days. It’s popularity on the Internet is rising every day and entrepreneurs all over the world are starting to use it as a way to advertise their businesses. The way they do this is by directing to their sites through their podcast’s RSS feed. Content is one of the keys to successful podcasting. Decide on your content layout before producing your podcast; this will ensure a more organized and useful production. Competition is great these days, so make your podcast stand out with compelling content. The challenge with podcasts is to attract as many listeners as possible. This can be done by allowing people to access your podcast for free. Offering a charge may bring you initial profits, but you’ll eventually lose money because you will lose a lot of leads by charging for your content. It is also important to know who your audience is. Try to come up with a profile of them, so you can create a more targeted podcast that both entertains and educates. You can monetize your website by including Adsense ads, affiliate endorsements and Amazon links. Target your affiliate endorsements to your listeners, and your podcast will churn out more profits. The goal of your podcast is to get as many listeners as possible, so advertise your podcast as much as possible. If your podcast gets many listeners, you may even be able to bring in sponsorships in the future.