Make money out of empty space in your site!

I've written a blog entry explaining how these new type of ads work. If you have a product review blog or web site, you are gonna like this. Click on the screenshot below to check it out:



http://www.emptyspaceads.com/

 

Smart but a little disturbing.. Your ads over flow to your content section...

 

Good for certain pages that are mostly empty space, such as 'Thank you for subscribing. Please check your inbox for the confirmation email...'

 

Hello everyone! My name is David Parkinson and I'm the founder of emptyspaceads.

Many thanks to sri for taking the time to blog about us and submit us to digg.com/programming/How_to_place_ads_in_the_empty_space_of_your_siten_the_empty_space_of_your_site"]Digg and blog entry: www.howtotuts.com/2008/02/01/how-to-place-ads-in-the-empty-space-of-your-site/#comment-422"

@TroyM: In this case the ad flows over slightly into his content.. but that's because his gutters are quite small. You'll notice the ad only appears when the mouse is in his website's empty space and disappears immediately when the mouse is over content. If your users never move their mouse to empty space, they'll never see the ads.

I'd like to hear what your honestly brutal feedback is regarding the product... as I want to make it the best it can possibly be. Please try it out today and let the rest of the forum know how it works for you. I look forward to hearing from you folks!

-David

 

Seems this offer try from my side

 

well, i would just check it out!!

 

Cool, but I'm a little more interested in the payout...

 

@ Kennedy:

We don't do payouts ourselves. ShoppingAds (http://www.shoppingads.com) is the first ad network we've integrated with. Running emptyspaceads on http://www.phonemyphone.com we've seen click through of 5-20X standard formats... and emptyspaceads ad versions have gotten 90% of the payouts from ShoppingAds. And with ShoppingAds on phonemyphone, we make about $140/month. 90% of $140 = $126/month we didn't have before emptyspaceads.

Or of course, you could create TextAds and ImageAds for sites that you own to drive traffic up, or drive users to a page you monetize well. Does that gives you some idea with respect to payouts?

 

Very interesting concept, will follow this post to see what the gurus think.

 

Very cool idea, although when your in the middle of the page I had noticed the ads are not centered in the screen but rather only the bottom of the ad box is showing. Thus when you scroll up the ad disapears. Then you have to make it reappear. Also the ads are long, so if you don't have the ad totally in the fold then you lose sight of it every time you try to scroll to see the next ad if it's below the fold.

 

Thanks very much for your feedback John. The idea of the ad appearing in one place and staying there until you click on it, discard it, or you move back over content was intentional. I was trying to reduce the ad's annoyance to users. However, I see your point, and I'll mark the behavior of the 'sliding ad' as a feature request for consideration. I noticed you have a similar type of ad saying:

"Make Sure To Grab Your
FREE Copy Of John Guanzon's
List Building Crash Course
& 8 Lesson E-Course!"

You could create a TextAd or ImageAd with the snap to margins behavior, and then you'd be turning your empty space into a driver of user behavior... driving users to portions of your site you monetize well such as you free e-book offer. Better than that however, is getting all the metrics (impressions, clicks, CTR, # mouseovers, # seconds hovered, # discards) for your each ad, updated real time... allowing you update your campaigns real-time.

 

I own several websites and programs, I may consider this on something other than my blog.

 

@ John: Cool! I look forward to using it and hearing what you have to say. I just quit my full time job at Microsoft to pursue this with 100% of my effort and I really want it to succeed! .

-David

 

I didn't know you were with M$. You quit your job to work full time on this?! Wow!!

All the best David.

 

Signed up today. How long does it take to display ads?

 

I agree it looks like a good idea. I'm not sure I like the location. You do have a good domain and I look foreward to seeing how well you do.

 

Thanks very much Sri... I really appreciate your support!

 

Thanks for the signup airraid81! We are not an ad network. However, we do work with ad networks to make their ads appear in your website's empty space. Here's a blog post describing how this works: blog.emptyspaceads.com/2008/02/02/how-to-get-shoppingads-appearing-in-your-sites-empty-space/

and an example site where you can see it integrated: phonemyphone.com

You can also create your own TextAds and ImageAds that drive users to more profitable places on your website.... or if you're feeling ambitious, you can sell this ad inventory yourself to advertisers.

Does this make sense?

-=David

 

I'll check it out!

 

For now, I'm gonna try it out, but I think you should make it so the ad doesn't show up unless your margins are a user-specified width, to make sure it doesn't cover any content.