Whatever niche youre in, you can be guaranteed that other smart guys will be in it, too. Well, I have news for you; the trend in SEO is cooperation. You link to him, he links to you, and it helps keep the OTHER guys out. Let me put this another way. Ever notice how great everything is to SEO bloggers? So-and-sos service is great, So-and-sos research report is great. It isn’t always great, but it is a great way to make the other guy remember how great you are, and some day down the road they will give you the great nod, and a link along with it. Its all a nudge-nudge of course, but hey the dumb readers dont know that!