Hey. So Im using Google Analytics for my website. I ran Facebook ads for website clicks to the same website. Facebook shows me 241 website clicks for the ads. However for the same period, the TOTAL sessions across all referral platforms, FB included, is 231 on Analytics! Is this possible?! Can there be such a skew in data? Which one do I rely on? Is FB wrong or is Google wrong?
Just doing a quick Google Search came up with a couple of potential explanations: http://webmasters.stackexchange.com/questions/57906/less-than-half-of-facebook-ad-clicks-are-visible-in-google-analytics Facebook explains it this way: https://www.facebook.com/help/community/question/?id=10151721366611095 There's probably a little truth in each explanation. And while I won't accuse Facebook of inflating their numbers for their own gain, I know of companies in the past who exaggerated banner clicks and such in order to charge the client more...