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Major benefits of SEO

Discussion in 'Search Engine Optimization' started by redorbit, Nov 29, 2006.

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thegypsy Peon

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#21

I shall quote myself.. to save my old fingers

Why are organic SEO techniques so important?

Itâ€™s simple. I marketing terms it is the best way to reach oneâ€™s audience. All the paid inclusion and PPC advertising is not as potent as one would hope. Users have tuned out many of these platforms making them poor on the ROI. In fact, getting good SERPs through proper organic SEO and SEM is currently the greatest return for your Web Marketing dollar. Problem is, business just arenâ€™t using it properly.

Case, and point; According to the December 2005 SEMPO/Intellisurvey report, 83% of online dollars are spent on paid placement and only 11.2% is spent on organic search, (meaning inhouse or outsourced SEM and SEO work and the like). Problem is that the surfers of the world look at things differently. The findings from the iProspect study show 61% of internet searches think natural listings are more relevant.

So youâ€™re not in the consumer marketplace? Youâ€™re a B2B company? Still no luck. A 2004 Enquiro study found that B2B users had a 63% preference for organic. Interestingly, according to a 2005 MarketingSherpa report, "organic SEO gets a higher conversion rate than does sponsored search."

Putting it all together

Whatâ€™s it all mean? You should be spending more time, effort, and money towards improving your natural search results. It is an undervalued area for most online endeavors and can certainly pay dividends and improve the ROI on your marketing dollar.

Start working on your organic SEO today, before one of your competitors read this article!
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From Organic SEO - A great return for your marketing ROI

. man that was an easy post.. regurgitating myself

thegypsy, Dec 5, 2006 IP
appraisal57 Peon

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#22

No SEO is like a retail business with no sign.

appraisal57, Dec 5, 2006 IP

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