I was wondering what your opinion is on getting 1,000 backlinks to the main page versus 1,000 backlinks to numerous deep pages. Do you think one scenario is better than the other (or the same)? Why?
Search engines treat webpages not websites so every page needs quality backlinks if you want to see them working well in serps. All collective inbound links will make up trust rank of your website which will then support upper rankings of your subpages.
Deep links will help get the bots crawling "deep" into your content. I hear a lot of webmasters complain that google never crawls beyond the first or second level of their site. Getting those deep links will certainly help the bots find worthy content to crawl.
This brings up a naive question. I have been told many times that one way links are better than reciprocal links, but if google deals with a page at a time, wouldn't google consider backlinks to my home page as a one way link even if I have a link back to their other site from a different page in my domain? I am not trying to hijack this thread, it seems related, but if you dont think this belongs in this thread, please just PM me with what you think. Thanks!
I'd say that the impact of having 1,000 links to either the homepage or inner pages would depend on the anchor text.
I would sooner have those 1000 links pointing to my inner pages, any day. Each one of those inner pages passes some of that link juice on to the index page, as well (provided those inner pages link to the home page, they should) I'm sure that when google see's lots of links to various pages, on one domain, then that entire domain should get more "trust factor".
i use the main page for the main keyword (as it is optimized for it) and deep link internal pages use sub-keywords related to the particular page. look at it like this: the search engine is a war. each keyword (internal page) is a battle. the more battles you win ( more search engine placments and higher), you end up winning the SE war! i agree that you have to look at ranking a page, and not a site. the more sites you have, the more keywords you're able to target. more keywords being targted means more $$
Deep linking definately...and these deep links are more focused and helps information sites a lot...like, information on affiliate marketing going deep into PPC for affiliate marketing and so on
Yes it is helpfull but it is sometimes make search engine to reject the crawl because , if you make search engine crawl unwanted pages like contactus. Then we loose the distribution of traffic over main pages of services and home. So take care in this and do optimization