Magazine Ads

Discussion in 'General Marketing' started by ~kev~, Jul 8, 2009.

  1. #1
    I am thinking about buying some magazine advertising to promote my forum. The prices can get expensive with a price tag of $600 - $900 US dollars for the ad size I am looking at.

    I just want targeted traffic in order to get more people to sign up on the forum. Right now the forum has 18,000+ members, but I would like to drive that past 20,000 pretty quick. The other day I saw this magazine that was selling ads. And its in the same exact niche as my forum. So I thought, why not go ahead and buy an ad. What can it hurt.

    Has anyone here used magazine ads, how did they work out, were the results worth it, would you do it again,,,,,,. If you have bought magazine ads, any information you can provide would be nice.
     
    ~kev~, Jul 8, 2009 IP
  2. willybfriendly

    willybfriendly Peon

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    #2
    Print to click is notoriously ineffective.

    I suspect there are much better ways to spend your money.
     
    willybfriendly, Jul 8, 2009 IP
  3. cipals15

    cipals15 Well-Known Member

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    #3
    How about trying Google Adwords?
     
    cipals15, Jul 8, 2009 IP
  4. crumblepie

    crumblepie Well-Known Member

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    #4
    I agree. Google Adwords is your best bet.
     
    crumblepie, Jul 8, 2009 IP
  5. Curt7788

    Curt7788 Member

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    #5
    Lots of successful Internet marketers use offline advertising. One of the most successful is to send out a direct mailing with a purchased mailing list. A magazine ad should be effective, but there is a fairly large time lag. A direct mailing would be quicker, and I suspect it would get better results for money spent.
     
    Curt7788, Jul 8, 2009 IP
  6. bizoftech

    bizoftech Peon

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    #6
    I've heard flyers on windshields worked real well for an auto insurance CPA offer one time.
     
    bizoftech, Jul 8, 2009 IP
  7. UrWrong

    UrWrong Peon

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    #7
    Go with Google Adwords, it's your best choice.
     
    UrWrong, Jul 9, 2009 IP
  8. PressGuy

    PressGuy Banned

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    #8
    for that kind of money i would go wiyth the above suggestions and use adwords
     
    PressGuy, Jul 9, 2009 IP
  9. lo key

    lo key Member

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    #9
    As everyone is saying above, go the adwords route. Or why not buy advertising on that magazines website? Could possibly be cheaper and yield more results due to one less step people have to follow to sign up.
     
    lo key, Jul 9, 2009 IP
  10. JeffCliff

    JeffCliff Guest

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    #10
    JeffCliff, Jul 16, 2009 IP