I got bored of it after just one week but my missus has been playing it for years and is a complete addict. Sick of hearing her asking for certain items and gifts to get on with the game
It's the classic case of more money versus better gameplay, both games have the potential to be up there with the likes of tetris, Mario et al. But its persistent and somewhat controversial spamming techniques makes things convoluted and damages the rudimentary in-game experience. One step forward, three steps back.