Lowering PPC cost measures

Discussion in 'Google AdWords' started by corgi, Mar 8, 2009.

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  1. #1
    If you have an "About" and "FAQ" (amongst other main pages) pages/links on your site...


    will that help you lower your PPC costs on keywords?
     
    corgi, Mar 8, 2009 IP
  2. PPC-Hammer

    PPC-Hammer Peon

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    #2
    Yes, having about, privacy, contact us etc, plus a bunch of other things, will give you a better QS which will result in lower costs.
     
    PPC-Hammer, Mar 8, 2009 IP
  3. pipes

    pipes Prominent Member

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    #3
    It also helps make it look like more of a website and not a one page thing.

    I suggest About, Contact, Privacy Policy, Terms and Conditions and Sitemap.

    Some people go further with an articles page, a link to a blog etc.
     
    pipes, Mar 8, 2009 IP
  4. JMapleton

    JMapleton Peon

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    #4
    The official looking pages you have the lower your bid prices will be, so yes.
     
    JMapleton, Mar 8, 2009 IP
  5. vesparich

    vesparich Peon

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    #5
    That can help. Also, split test your ads to get a higher CTR.
     
    vesparich, Mar 8, 2009 IP