Could some one tell me why it is that even though my landing pages and ad texts are totally relevant to my keywords, Google are asking me to raise my bids to £5.00. My keywords are based around office supplies and stationery. I can't work out what I'm doing wrong, Ive even created new smaller ad groups. All tips will be really appreciated.
How's your QS? If your QS isn't good it will negatively affect your bidding amounts. Not sure if this is the case with your landing page, but you may wanna consider analyzing this if you haven't already.