Lower eCPM?

Discussion in 'Reporting & Stats' started by Liminal, Apr 26, 2005.

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  1. #1
    I was allowing G text ads only and yesterday turned on text_image ads to give a try to the new site targeting feature. My eCPM went down significantly today. It could be a coincidence, not sure... In any case, I switched back to text only ads. Has anyone else experienced this?
     
    Liminal, Apr 26, 2005 IP
  2. norfstar

    norfstar Peon

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    #2
    Yep - AdSense image ads get a much lower CTR than text ads for me.
     
    norfstar, Apr 26, 2005 IP
  3. Liminal

    Liminal Peon

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    #3
    nofsar,

    That's good to know. Thanks.

    So, is my understanding correct: you have to have image ads enabled to take advantage of the new features (including site targeted ads)?
     
    Liminal, Apr 26, 2005 IP
  4. wendydettmer

    wendydettmer Peon

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    #4
    The email was a bit vague, but yes probably. However, those ad features have not been implemeted for everyone yet, so I wouldn't worry about it until we hear more from google on it. Stick with what pays better for now
     
    wendydettmer, Apr 26, 2005 IP
  5. Liminal

    Liminal Peon

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    #5
    wendydettmer,

    good advice :)
     
    Liminal, Apr 26, 2005 IP