lower cpm with multiple ads?

Discussion in 'AdSense' started by vaggos, Jul 22, 2007.

  1. #1
    Hello,


    Do you have the same perfomance if you have on the same webpage 1 or 3 ads?

    If you only have 1 ad you can have much better ctr and get more chances the higher paying sites to be displayed? While if you have 3 the higher paying sites are spread less chances to get clicked and also cpm falls down more due to less clicks with more impressions?
     
    vaggos, Jul 22, 2007 IP
  2. adsense4money

    adsense4money Active Member

    Messages:
    635
    Likes Received:
    13
    Best Answers:
    0
    Trophy Points:
    60
    #2
    adsense4money, Jul 22, 2007 IP
    vaggos likes this.
  3. Blogspotter

    Blogspotter Notable Member

    Messages:
    2,327
    Likes Received:
    285
    Best Answers:
    0
    Trophy Points:
    205
    #3
    The number of clicks didn't went down, but yes, i recieved much higher paying ads when i reduced to one ad unit. and obviously the ECPM improved.
     
    Blogspotter, Jul 22, 2007 IP
  4. vaggos

    vaggos Active Member

    Messages:
    3,618
    Likes Received:
    39
    Best Answers:
    0
    Trophy Points:
    90
    #4
    Thanks for your article :D
     
    vaggos, Jul 22, 2007 IP
  5. john269

    john269 Notable Member

    Messages:
    6,229
    Likes Received:
    116
    Best Answers:
    0
    Trophy Points:
    235
    #5
    It depends really on how much content you have on your pages. If you have just one ad at the top then you can have higher earnings per click, but if you have a lot of content, then there will be a higher chance of you probably getting a click if you have 2 - 3 ad units scattered accrossed the pages content.

    Overall, it's better to use less I think if you have not much content as it will look more professional to have less ads.
     
    john269, Jul 22, 2007 IP