Hi, How should I approach getting a completely new website (on a new domain) into the top 5 if the monthly search volume (according to this: https://adwords.google.com/select/KeywordToolExternal ) is around 27 000. Yes, that low. The business itself is targeted at a specific group of professional, so I think I am not interested in high traffic. I am asking because most of what I've read on these forums is about getting tens of thousands of backlinks. I have a feeling I shouldn't immediately add the website to every directory, bookmarking website, etc. Would Google treat that as spam ? What should I do not to screw this up ?
Not quite sure if this is the kind of information you're looking for, but I recently put up a wordpress portal for a keyword phrase with low search volume. I put the keyword phrase in the domain name. I configured settings and optimized the site - although at present there is no content on the site and no meta data information of any kind has been entered. The keyword phrase is in a H1 tag in the header. That's it. I uploaded the site around April 1st and when I checked it's position around May 4th, the site had reached the #1 position of Google and is still holding. The site is not only #1 in Google for "exact match" results - that's about 2800 competing pages, but it is also #1 in Google for broad matched results out of 414,000 - that was the kicker! There's still no content on the site and I've done no backlink work. My conclusion is that the keywords in the domain, the optimization that I've done to the site, as well as the fact that I used wordpress are powerful determining factors in the site getting great ranking. If you'd like to see what I'm talking about, I did a short video case study that I posted on my Youtube channel, but I'm not sure if I can post that link here without getting an infraction, and I can't see where to add a signature. So PM me if interested in seeing the video. Hope this information helps you in making a good decision on what to do about your situation. Anita
What is the niche market you are targeting? Depending on the competitiveness you may have to try to optimize your site for other words. I would recommend incorporating long tail keywords which have less competition, and as you said, you aren't trying to target the whole world so that may be all you need. A little more info though about your site would be helpful.
Hi and yes - here's that case study video I made on the site mentioned above that sits at the #1 position in Google (still holding as of yesterday 5/17/10) in which I've only used wordpress, a keyword rich domain name, and some seo - and no meta data of any kind, no backlinks, and no content. http://www.youtube.com/user/upsurgeconsultancy. Hope it helps.
MsNita is correct, IMO. Exact match domain is the way to go to get on page one ridiculously fast. Depending on the competition, you can rank #1 fairly quickly. There's always going to be other factors involved, of course, what's the competition? What's the search volume? (<--indirectly affects your position since there may be a lot less competition) but think about it: If you're trying to do something like local seo with little search and competition, which is typically the standard in local seo, you could rank for exact match in a couple of days and then call up the local business that might be interested in being number 1 in google for their preferred keyword and, bam, you just flipped a domain/site with very little effort. Then: Rinse and repeat.