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Low quality score

Discussion in 'Google AdWords' started by tuanhuylink, Jun 3, 2017.

  1. #1
    I'm looking at an old account that hasn't been worked on or active for years.
    There was a couple of campaigns that were used, some with overlapping keywords, but geo targetted differently.
    One targetted the whole of Wales and one targetted Cardiff

    Now in the Cardiff campaign that I've solely reactivated:
    SEMrush
    1. The landing page is very relevant
    2. The ads are relevant and have keywords in them
    3. the keywords had the service e.g. web design in all matches

    When I reactivated this Cardiff campaign, and added the service + city keywords, broad, exact and phrase match the issue that I'm having is that most of the new keywords appeared straightaway as 'rarely shown due to low quality score', and the keywords that were already in that campaign have a low quality score of 3-4.

    Any ideas on what I should do?

    thanks.
     
    tuanhuylink, Jun 3, 2017 IP
    SEMrush
  2. tuanhuylink

    tuanhuylink Peon

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    #2
    Any ideas on what I should do?
     
    tuanhuylink, Jun 3, 2017 IP
  3. Vig

    Vig Active Member

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    #3
    What does your CTR look like?
     
    Vig, Jun 12, 2017 IP
  4. gred

    gred Member

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    #4
    Add your keywords to your ads, if it doesn't help than increase max CPC bids
     
    gred, Jun 20, 2017 IP
  5. heredia21

    heredia21 Well-Known Member

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    #5
    Your max CPC bid is probably too low. Have you tried increasing it?
     
    heredia21, Jun 20, 2017 IP