Low quality score

I'm looking at an old account that hasn't been worked on or active for years.
There was a couple of campaigns that were used, some with overlapping keywords, but geo targetted differently.
One targetted the whole of Wales and one targetted Cardiff

Now in the Cardiff campaign that I've solely reactivated:

1. The landing page is very relevant
2. The ads are relevant and have keywords in them
3. the keywords had the service e.g. web design in all matches

When I reactivated this Cardiff campaign, and added the service + city keywords, broad, exact and phrase match the issue that I'm having is that most of the new keywords appeared straightaway as 'rarely shown due to low quality score', and the keywords that were already in that campaign have a low quality score of 3-4.

Any ideas on what I should do?

thanks.

 

Any ideas on what I should do?

 

What does your CTR look like?

 

Add your keywords to your ads, if it doesn't help than increase max CPC bids

 

Your max CPC bid is probably too low. Have you tried increasing it?

 

How can I increase it? I'm tired of playing with this Google Adwords