Hi all, How's it going? As you can tell I'm new to this forum but Google searches for other problems have led me this way. I'm just starting out with AdWords and at the moment my brain is fried from trying to take in all the information. Anyway, I've been looking at a campaign that someone who left started and although I think the client is happy with the results, the CTR is around 0.25% and the avg position is 5.8. Looking at the quality score, most keywords seem to be getting poor relevance scores which is why I assume the position is quite low. I've noticed that there we have 7 specific adgroups targeting competitor searches. As the name of the competitor obviously is not in our ad or the page it links to, the relevance will drop. From your experience, would this drag down the quality score of the whole campaign? Thanks in advance
The Adwords FAQ will answer many of your questions. > As the name of the competitor obviously is not in our ad or the page it links to, the relevance will drop. Correct. There's no evidence there's a campaign level QS. Logically, there should not be. Why would your bad group with it's own keywords affect your better or good groups with totally different keywords? Each should and does stand on their own merits.